Corcoran Studio: Information About the Negro Leagues Panel Presentation Poster Project

Heartland Community College Negro Leagues Presentation Poster (2009)

The Negro Leagues: A Player's Perspective Panel Presentation in April 2009 at Heartland Community College

The Negro Leagues: A Player's Perspective Panel Presentation

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The Negro Leagues: A Player's Perspective poster was designed to advertise a public event held on campus at Heartland Community College in which former Negro League baseball players were brought in to speak about their experience during and after segregated baseball in America. The poster shows a black and white photography of 5 American Giants Negro Leagues baseball players on the field along with the event details in the lower half of the poster design.

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Heartland Community College Negro Leagues Presentation Poster Project Information

Goal of the Project

In 2009 I was approached by members of the Diversity Team at Heartland Community College seeking a poster design for a panel presentation of former Negro Leagues baseball players being brought into campus for a presentation. They required an 11x17 poster design as well as a postcard size design to advertise this event.

Project Specs

Category

  • Poster Design
  • Page Layout
  • Image Manipulation

Software Used

  • Adobe Illustrator CS3 icon
  • Adobe Photoshop CS3 icon

(click icon to view name)

Audience

  • Community College Campus
  • Local Community Members

Solution to the Problem

As a baseball history fan I jumped at the opportunity to perform this graphic design work. I first researched several available images of baseball players from that league and time period. Once I settled on the image of the five players, I used Adobe Photoshop CS3 to sharpen the image, selected the players and added a sepia tone to them so they would jump off the page. Then I added the rest of the color, typeface choice and text, and graphics to the lower portion of the poster layout in Adobe Illustrator. The postcard design was a simple reworking of the size of this poster modifying the layout slightly to fit the different aspect ratio/sizing for a postcard size.

Outcome of the Work

This poster design advertised a well attended event on campus. I received positive feedback on the poster and postcard design work and was told many attendees used the postcard size print to college autographs from the former Negro Leagues baseball players speaking at the event that day.

My work on this poster earned me a Peer Support Award which I received in 2010 at Heartland Community College.

Feedback from Others

"In need of advertising for the Negro League Panel, a program sponsored by the Diversity Team in the Spring 2009, Tom Corcoran unselfishly gave his time and expertise and designed the advertising poster and postcards that were not only displayed around campus but around the community as well. Tom was under no obligation to complete the posters and postcards but did so to help the programs. He accepted this significant request with very little time to complete it and in addition to his already busy schedule."

"The posters and postcards were wonderfully designed, displayed images of the Negro Leagues (baseball). Many of the students and community members who attended used the postcards to collect autographs (of former Negro League professional baseball players). The posters certainly had the desired effect as the Negro League panel and presentation was very well attended."

"Tom's extra effort, professionalism and talent should not go unnoticed."

-Doug Dowell, Distinguished Professor of Sociology and Social Work (February 25, 2010)

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